Customer Value in Pricing Strategy
Completed by Ansfred Shree
August 24, 2024
14 hours (approximately)
Ansfred Shree's account is verified. Coursera certifies their successful completion of Customer Value in Pricing Strategy
What you will learn
Customer value applications in pricing products
How to leverage core value-based pricing techniques to inform pricing decisions
How to measure customer willingness to pay using models (surveys, conjoint analysis, other data)
Consumer psychology applications in setting prices beneficial to both consumers and sellers
Skills you will gain
- Category: Revenue Management
- Category: Marketing Psychology
- Category: Customer Insights
- Category: Case Studies
- Category: Behavioral Economics
- Category: Market Research
- Category: Analysis
- Category: Decision Making
- Category: Consumer Behaviour
- Category: Global Marketing
- Category: Customer Analysis
