Digital Marketing: Customer Engagement Strategy
Completed by Naira Biagini Maltoni
June 1, 2025
12 hours (approximately)
Naira Biagini Maltoni's account is verified. Coursera certifies their successful completion of Digital Marketing: Customer Engagement Strategy
What you will learn
Understand how digital technologies, data, and consumer behavior jointly shape modern marketing strategy
Learn to design content that is discoverable, shareable, and optimized for both humans and algorithms
Analyze the role of influencers, communities, and creators in building brand authenticity and trust
Examine how artificial intelligence transforms customer experience, personalization, and service delivery
Skills you will gain
- Category: Digital Advertising
- Category: Marketing Strategy and Techniques
- Category: Digital Media Strategy
- Category: Digital Marketing
- Category: Generative AI
- Category: Social Media Marketing
- Category: Content Marketing
- Category: Marketing Strategies
- Category: Analytics
- Category: Data Analysis
- Category: Consumer Behaviour
- Category: MarTech
