Assess for Success: Marketing Analytics and Measurement
Completed by MOHD KHAIRUL ASYRAF BIN MOHAMAD
July 31, 2024
18 hours (approximately)
MOHD KHAIRUL ASYRAF BIN MOHAMAD's account is verified. Coursera certifies their successful completion of Assess for Success: Marketing Analytics and Measurement
What you will learn
Define media planning and strategies
Describe what defines a successful marketing campaign
Evaluate metrics against performance goals and make adjustments to a marketing budget or strategy
Create presentations and reports to update stakeholders on the progress or success of a marketing campaign and important insights
Skills you will gain
- Category: Google Analytics
- Category: Paid media
- Category: Content Performance Analysis
- Category: Performance Measurement
- Category: Spreadsheet Software
- Category: Key Performance Indicators (KPIs)
- Category: Data Presentation
- Category: Media Buying
- Category: Campaign Management
- Category: Marketing Planning
- Category: Return On Investment
- Category: Marketing Effectiveness
