Developing a Winning Marketing Strategy
Completed by Matt McKinney
September 13, 2024
16 hours (approximately)
Matt McKinney's account is verified. Coursera certifies their successful completion of Developing a Winning Marketing Strategy
What you will learn
Define marketing and understand its underlying rationale.
Describe how marketing creates value.
Describe product strategy.
Describe the nature of branding and evaluate brand extensions.
Skills you will gain
- Category: Target Market
- Category: Marketing Strategies
- Category: Strategic Marketing
- Category: Marketing Planning
- Category: Market Analysis
- Category: Brand Management
- Category: Target Audience
- Category: Marketing
- Category: Value Propositions
- Category: Market Research
- Category: Customer Insights
- Category: Branding
