Marketing analytics: Know your customers
Completed by ANDREA VELARDE GUTIERREZ
March 30, 2025
20 hours (approximately)
ANDREA VELARDE GUTIERREZ's account is verified. Coursera certifies their successful completion of Marketing analytics: Know your customers
What you will learn
Analyse the concept of customer value and its importance to an organisation.
Explore the types of customer data that are collected, both by traditional and digital methods.
Examine the tools used and determine what works best to solve which problem.
Use customer data to both understand the current situation and develop and drive strategy.
Skills you will gain
- Category: Social Media Marketing
- Category: Marketing Analytics
- Category: Predictive Analytics
- Category: Customer Data Management
- Category: Customer Engagement
- Category: Customer experience strategy (CX)
- Category: Digital Analysis
- Category: Customer Analysis
- Category: Customer Insights
- Category: Digital Marketing
- Category: Big Data
- Category: Data Analysis
