Assess for Success: Marketing Analytics and Measurement
Completed by Putu Nimita CANDRA ISWARI
October 1, 2026
18 hours (approximately)
Putu Nimita CANDRA ISWARI's account is verified. Coursera certifies their successful completion of Assess for Success: Marketing Analytics and Measurement
What you will learn
Define media planning and strategies
Describe what defines a successful marketing campaign
Evaluate metrics against performance goals and make adjustments to a marketing budget or strategy
Create presentations and reports to update stakeholders on the progress or success of a marketing campaign and important insights
Skills you will gain
- Category: Spreadsheet Software
- Category: Key Performance Indicators (KPIs)
- Category: Data Presentation
- Category: Media Buying
- Category: Content Performance Analysis
- Category: Data-Driven Marketing
- Category: Media Strategy
- Category: Return On Investment
- Category: Google Analytics
- Category: Paid media
- Category: Campaign Management
- Category: Marketing Analytics
