Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more
Completed by Kang Nguyen
June 30, 2025
11 hours (approximately)
Kang Nguyen's account is verified. Coursera certifies their successful completion of Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more
What you will learn
Define what Integrated Marketing Communications (IMC) is and learn how the marketing process works.
Learn the theories on how advertising works and how consumers make decisions.
Discover the theoretical approaches to advertisement design and learn about message strategies, advertising appeals and executional frameworks.
Know the elements, latest trends and tools used for a marketing communications mix.
Skills you will gain
- Category: Brand Loyalty
- Category: Marketing Communications
- Category: Marketing Planning
- Category: Brand Management
- Category: Communication Planning
- Category: Branding
- Category: Campaign Planning
- Category: Communication
- Category: Integrated Marketing Communications
- Category: Advertising Campaigns
- Category: Marketing Psychology
- Category: Brand Strategy
