Data Analytics Methods for Marketing
Completed by Michelle Clarkson
February 23, 2024
12 hours (approximately)
Michelle Clarkson's account is verified. Coursera certifies their successful completion of Data Analytics Methods for Marketing
What you will learn
How to plan and forecast your marketing efforts across different channels
How to use marketing mix modeling and attribution to optimize your efforts
How to evaluate and optimize your sales funnel
Skills you will gain
- Category: Marketing Strategies
- Category: A/B Testing
- Category: Model Evaluation
- Category: Persona Development
- Category: Marketing Strategy and Techniques
- Category: Data Analysis
- Category: Marketing
- Category: Advertising Campaigns
- Category: Descriptive Analytics
- Category: Customer Insights
- Category: Regression Analysis
- Category: Customer Analysis
