Foundations of Digital Marketing and E-commerce
Completed by Chuan Hsi (Jimmy) Wu
August 29, 2025
12 hours (approximately)
Chuan Hsi (Jimmy) Wu's account is verified. Coursera certifies their successful completion of Foundations of Digital Marketing and E-commerce
What you will learn
Define the fields of digital marketing and e-commerce
Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist
Explain the concept of a marketing funnel
Understand the elements and goals of a digital marketing and e-commerce strategy
Skills you will gain
- Category: Web Analytics and SEO
- Category: Marketing Planning
- Category: Data-Driven Decision-Making
- Category: Marketing Analytics
- Category: Performance marketing
- Category: Customer Engagement
- Category: Performance Measurement
- Category: Digital Marketing
- Category: Search Engine Marketing
- Category: Data Storytelling
- Category: E-Commerce
- Category: Email Marketing
