Foundations of Digital Marketing and E-commerce
Completed by Sandra Li Xuan Tan
April 8, 2026
12 hours (approximately)
Sandra Li Xuan Tan's account is verified. Coursera certifies their successful completion of Foundations of Digital Marketing and E-commerce
What you will learn
Define the fields of digital marketing and e-commerce
Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist
Explain the concept of a marketing funnel
Understand the elements and goals of a digital marketing and e-commerce strategy
Skills you will gain
- Category: Data-Driven Decision-Making
- Category: Customer Engagement
- Category: Marketing Strategies
- Category: Marketing Analytics
- Category: Marketing Planning
- Category: Conversion Funnel Analysis
- Category: Email Marketing
- Category: Performance Metric
- Category: Marketing
- Category: Search Engine Marketing
- Category: Data Storytelling
- Category: E-Commerce
