Marketing, Communication, and PR
Completed by Ashley Philipp
December 17, 2025
28 hours (approximately)
Ashley Philipp's account is verified. Coursera certifies their successful completion of Marketing, Communication, and PR
What you will learn
Develop strategies for integrating multiple communication channels to deliver a cohesive and effective campaign
Craft compelling PR messages with powerful storytelling and tailor these messages to various PR scenarios
Enhance the effectiveness of communication and storytelling strategies with AI tools
Create a comprehensive blueprint for effective integrated campaigns while streamlining your PR processes
Skills you will gain
- Category: Marketing Communications
- Category: Campaign Management
- Category: Target Audience
- Category: Marketing and Public Relations
- Category: Storytelling
- Category: Cross-Channel Marketing
- Category: Content Performance Analysis
- Category: Public Relations
- Category: Strategic Communication
- Category: Integrated Marketing Communications
- Category: User Research
- Category: Content Creation
