Foundations of Digital Marketing and E-commerce
Completed by Tang Jia Ye Beltran
April 4, 2023
12 hours (approximately)
Tang Jia Ye Beltran's account is verified. Coursera certifies their successful completion of Foundations of Digital Marketing and E-commerce
What you will learn
Define the fields of digital marketing and e-commerce
Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist
Explain the concept of a marketing funnel
Understand the elements and goals of a digital marketing and e-commerce strategy
Skills you will gain
- Category: Marketing Analytics
- Category: Data-Driven Decision-Making
- Category: Marketing Strategies
- Category: Brand Awareness
- Category: Digital Media Strategy
- Category: Search Engine Optimization
- Category: Branding
- Category: Search Engine Marketing
- Category: Marketing
- Category: Conversion Funnel Analysis
- Category: Email Marketing
- Category: Performance Metric
