Marketing analytics: Know your customers
Completed by Son Pham Van
February 3, 2024
20 hours (approximately)
Son Pham Van's account is verified. Coursera certifies their successful completion of Marketing analytics: Know your customers
What you will learn
Analyse the concept of customer value and its importance to an organisation.
Explore the types of customer data that are collected, both by traditional and digital methods.
Examine the tools used and determine what works best to solve which problem.
Use customer data to both understand the current situation and develop and drive strategy.
Skills you will gain
- Category: Customer Data Management
- Category: Social Media Marketing
- Category: Marketing Analytics
- Category: Customer Analysis
- Category: Data Integration
- Category: Data-Driven Marketing
- Category: Marketing Effectiveness
- Category: Customer experience strategy (CX)
- Category: Digital Analysis
- Category: Data Analysis
- Category: Consumer Behaviour
- Category: Customer Engagement
