Strategies for Converting and Retaining Customers Online
Completed by Ishanee Som
June 18, 2025
10 hours (approximately)
Ishanee Som's account is verified. Coursera certifies their successful completion of Strategies for Converting and Retaining Customers Online
What you will learn
Explore how to leverage keywords and search engine marketing in your ad campaigns
Analyze a landing page and identify successful and unsuccessful elements
Identify tactics of customer conversion and retention to add to your digital marketing plan
Skills you will gain
- Category: Target Audience
- Category: Keyword Research
- Category: Digital Marketing Campaigns
- Category: Marketing
- Category: Online Advertising
- Category: Target Market
- Category: Digital Advertising
- Category: Customer Retention
- Category: Conversion Funnel Analysis
- Category: Pay Per Click Advertising
- Category: Customer Engagement
- Category: Search Engine Marketing
