Positioning: What you need for a successful Marketing Strategy
Completed by Mauricio Jiménez Vélez
November 24, 2022
11 hours (approximately)
Mauricio Jiménez Vélez's account is verified. Coursera certifies their successful completion of Positioning: What you need for a successful Marketing Strategy
What you will learn
Analyze market environments and customer segments to identify attractive target markets and support strategic marketing decisions.
Develop differentiation and value proposition strategies that create meaningful customer value and competitive advantage.
Apply positioning frameworks and tools to define, communicate, and evaluate a brand's desired position in the marketplace.
Skills you will gain
- Category: Market Research
- Category: Strategic Marketing
- Category: Market Trend
- Category: Marketing
- Category: Target Audience
- Category: Competitive Analysis
- Category: Target Market
- Category: Consumer Behaviour
- Category: Value Propositions
- Category: Marketing Strategies
- Category: Product Strategy
- Category: Market Dynamics
