Marketing Analytics Foundation
Completed by Stephen Ketchen
December 11, 2025
11 hours (approximately)
Stephen Ketchen's account is verified. Coursera certifies their successful completion of Marketing Analytics Foundation
What you will learn
How data and its measurement inform a marketing action
Basic principles of marketing
How data is collected and the regulations around its collection
Skills you will gain
- Category: Online Advertising
- Category: Marketing
- Category: Digital Marketing Tools
- Category: Data-Driven Marketing
- Category: Google Analytics
- Category: Law, Regulation, and Compliance
- Category: Analytics
- Category: Marketing Analytics
- Category: Web Analytics
- Category: Application Programming Interface (API)
- Category: Data Capture
- Category: Data Integration
