Digital Marketing: Customer Engagement Strategy
Completed by Leena Alnouri
May 28, 2024
12 hours (approximately)
Leena Alnouri's account is verified. Coursera certifies their successful completion of Digital Marketing: Customer Engagement Strategy
What you will learn
Understand how digital technologies, data, and consumer behavior jointly shape modern marketing strategy
Learn to design content that is discoverable, shareable, and optimized for both humans and algorithms
Analyze the role of influencers, communities, and creators in building brand authenticity and trust
Examine how artificial intelligence transforms customer experience, personalization, and service delivery
Skills you will gain
- Category: Generative AI
- Category: Social Media Marketing
- Category: Digital Media Strategy
- Category: Marketing Strategy and Techniques
- Category: Customer Engagement
- Category: Data Analysis
- Category: Consumer Behaviour
- Category: MarTech
- Category: Marketing Effectiveness
- Category: Digital Advertising
- Category: Analytics
- Category: Content Marketing
