Integrated and Strategic Communication Campaigns
Completed by HARSHINI VARADARAJAN
January 15, 2025
6 hours (approximately)
HARSHINI VARADARAJAN's account is verified. Coursera certifies their successful completion of Integrated and Strategic Communication Campaigns
What you will learn
Understand what integrated communication campaigns are and the value it brings to your organization.
Define the communication problem and outline relevant communication goals and objectives.
Design an integrated communication campaign based on relevant research that meets the communication objectives and includes reporting and evaluation.
Produce a professional integrated communication campaign.
Skills you will gain
- Category: Campaign Planning
- Category: Strategic Communication
- Category: Earned Media
- Category: Branding
- Category: Media Planning
- Category: Communication Strategies
- Category: Advertising Campaigns
- Category: Corporate Communications
- Category: Stakeholder Communications
- Category: Business Strategy
- Category: Target Market
- Category: Target Audience
