Attract and Engage Customers with Digital Marketing
Completed by Yue Wu
October 14, 2025
14 hours (approximately)
Yue Wu's account is verified. Coursera certifies their successful completion of Attract and Engage Customers with Digital Marketing
What you will learn
Recognize strategies to build brand awareness among potential customers
Explain the purpose of SEO (search engine optimization) and essential SEO terms
Optimize website content for SEO
Understand search engine marketing (SEM) and how it benefits businesses
Skills you will gain
- Category: Search Engine Optimization
- Category: Persona Development
- Category: Online Advertising
- Category: Digital Advertising
- Category: Target Audience
- Category: Digital Marketing
- Category: Customer Analysis
- Category: Advertising Campaigns
- Category: Marketing Strategies
- Category: Content Optimization
- Category: Conversion Funnel Analysis
- Category: Customer Engagement
