How to Implement and Evaluate Communication Campaigns
Completed by Laura MarÃa Perez Jurado
February 28, 2024
3 hours (approximately)
Laura MarÃa Perez Jurado's account is verified. Coursera certifies their successful completion of How to Implement and Evaluate Communication Campaigns
What you will learn
Understand how to implement campaign tactics according to strategy.
Understand the importance of evaluation in campaign planning.
Understand campaign planning in its entirety.
Skills you will gain
- Category: Marketing Communications
- Category: Program Evaluation
- Category: Communication Strategies
- Category: Earned Media
- Category: Marketing Effectiveness
- Category: Communication Planning
- Category: Strategic Communication
- Category: Advertising Campaigns
- Category: Campaign Planning
- Category: Program Implementation
- Category: Owned Media
- Category: Campaign Management
