Introduction to Public Relations
Completed by Liora Schwartz
January 6, 2025
25 hours (approximately)
Liora Schwartz's account is verified. Coursera certifies their successful completion of Introduction to Public Relations
What you will learn
Describe public relations and it's role and importance across various organization types
Identify and evaluate essential components of public relations campaign strategy
Explain core media relations principles including how to craft a media pitch
Skills you will gain
- Category: Communication Planning
- Category: Media Relations
- Category: Public Relations
- Category: Performance Metric
- Category: Campaign Planning
- Category: Generative AI
- Category: Strategic Communication
- Category: Content Creation
- Category: AI literacy
- Category: Marketing and Public Relations
- Category: Program Evaluation
- Category: Media and Communications
