Measure and Optimize Social Media Marketing Campaigns
Completed by Roberta Ceriani
September 7, 2026
12 hours (approximately)
Roberta Ceriani's account is verified. Coursera certifies their successful completion of Measure and Optimize Social Media Marketing Campaigns
What you will learn
Apply different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
Implement an A/B test to optimize your campaign
Analyze dashboards and evaluate the ROI from your social media marketing efforts
Skills you will gain
- Category: Campaign Management
- Category: Social Media Campaigns
- Category: Digital Marketing
- Category: Performance Reporting
- Category: Presentations
- Category: Key Performance Indicators (KPIs)
- Category: Data Analysis
- Category: Data-Driven Marketing
- Category: Marketing Effectiveness
- Category: Return On Investment
- Category: Marketing Communications
- Category: Social Media Analytics
