Attract and Engage Customers with Digital Marketing
Completed by Anita Lauer
January 23, 2026
14 hours (approximately)
Anita Lauer's account is verified. Coursera certifies their successful completion of Attract and Engage Customers with Digital Marketing
What you will learn
Recognize strategies to build brand awareness among potential customers
Explain the purpose of SEO (search engine optimization) and essential SEO terms
Optimize website content for SEO
Understand search engine marketing (SEM) and how it benefits businesses
Skills you will gain
- Category: Content Optimization
- Category: Advertising Campaigns
- Category: Marketing Strategy and Techniques
- Category: Keyword Research
- Category: Marketing Strategies
- Category: Search Engine Optimization
- Category: Google Ads
- Category: Customer Analysis
- Category: Customer Engagement
- Category: Online Advertising
- Category: Conversion Funnel Analysis
- Category: Digital Marketing
