Channel Management and Retailing
Completed by José Castañeda ChavarrÃa
January 28, 2025
9 hours (approximately)
José Castañeda ChavarrÃa's account is verified. Coursera certifies their successful completion of Channel Management and Retailing
What you will learn
Know the steps for designing and managing a distribution channel, identify the most important players, their roles and how to handle conflict.
Identify types of retailing strategies and how retailers maintain competitive advantages over their competition.
Discover various growth opportunities for retailers and determine which entry strategies are best for various circumstances.
Know the importance of a strategic online presence for retailers and future trends in retailing.
Skills you will gain
- Category: Supply Chain Planning
- Category: Merchandising
- Category: Cross-Channel Marketing
- Category: Company, Product, and Service Knowledge
- Category: Growth Strategies
- Category: Marketing Channel
- Category: Market Dynamics
- Category: Vendor Relationship Management
- Category: Conflict Management
- Category: Retail Management
- Category: Web Presence
- Category: Market Opportunities
