Measure and Optimize Social Media Marketing Campaigns
Completed by Christa Robertson
December 8, 2025
12 hours (approximately)
Christa Robertson's account is verified. Coursera certifies their successful completion of Measure and Optimize Social Media Marketing Campaigns
What you will learn
Apply different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
Implement an A/B test to optimize your campaign
Analyze dashboards and evaluate the ROI from your social media marketing efforts
Skills you will gain
- Category: Digital Marketing
- Category: Campaign Management
- Category: Facebook
- Category: Communication
- Category: Social Media Analytics
- Category: Social Media Marketing
- Category: Business Metrics
- Category: Data Analysis
- Category: Advertising Campaigns
- Category: Social Media Campaigns
- Category: Marketing Effectiveness
- Category: Marketing Communications
