Qualitative Research
Completed by Qingran Yang
January 21, 2026
14 hours (approximately)
Qingran Yang's account is verified. Coursera certifies their successful completion of Qualitative Research
What you will learn
Explain limitations and risks of qualitative research
Create a moderator guide and design a screening questionnaire to recruit for a focus group
Demonstrate how to increase likelihood of focus group participation by effective recruiting strategies
Analyze focus group data and create a focus group report following common business practices in qualitative market research
Skills you will gain
- Category: Research Design
- Category: Report Writing
- Category: Market Research
- Category: Interviewing Skills
- Category: Research Methodologies
- Category: Sample Size Determination
- Category: Drive Engagement
- Category: Recruitment
- Category: Stakeholder Engagement
- Category: Survey Creation
- Category: Research
- Category: Business Research
