Digital Marketing Capstone
Completed by Frederik Andersen
February 10, 2025
17 hours (approximately)
Frederik Andersen's account is verified. Coursera certifies their successful completion of Digital Marketing Capstone
What you will learn
Apply the process of analyzing a client to setup a basis for a digital campaign.
Map out the Consumer Decision Journey.
Apply the Plan, Collect, Analyze, Report framework to focus your campaign.
Create a content and channel strategy to support the campaign objectives.
Skills you will gain
- Category: Market Research
- Category: Marketing Analytics
- Category: Online Advertising
- Category: Journey Mapping
- Category: Email Marketing
- Category: Campaign Management
- Category: Data-Driven Marketing
- Category: Key Performance Indicators (KPIs)
- Category: Campaign Planning
- Category: Digital Media Strategy
- Category: Performance Analysis
- Category: Consumer Behaviour
