Digital Marketing: Customer Engagement Strategy
Completed by WEIXUAN WANG
July 14, 2021
12 hours (approximately)
WEIXUAN WANG's account is verified. Coursera certifies their successful completion of Digital Marketing: Customer Engagement Strategy
What you will learn
Understand how digital technologies, data, and consumer behavior jointly shape modern marketing strategy
Learn to design content that is discoverable, shareable, and optimized for both humans and algorithms
Analyze the role of influencers, communities, and creators in building brand authenticity and trust
Examine how artificial intelligence transforms customer experience, personalization, and service delivery
Skills you will gain
- Category: Social Media Marketing
- Category: Content Marketing
- Category: Cross-Channel Marketing
- Category: Digital Brand Strategy
- Category: Marketing Communications
- Category: Digital Marketing
- Category: Generative AI
- Category: Data Collection
- Category: Digital Media Strategy
- Category: Digital Advertising
- Category: Marketing Strategy and Techniques
- Category: Data Analysis
