Developing a Winning Marketing Strategy
Completed by Edgar Ramirez
September 2, 2025
16 hours (approximately)
Edgar Ramirez's account is verified. Coursera certifies their successful completion of Developing a Winning Marketing Strategy
What you will learn
Define marketing and understand its underlying rationale.
Describe how marketing creates value.
Describe product strategy.
Describe the nature of branding and evaluate brand extensions.
Skills you will gain
- Category: Strategic Marketing
- Category: Consumer Behaviour
- Category: Marketing Strategy and Techniques
- Category: Marketing Planning
- Category: Market Research
- Category: Target Market
- Category: Marketing Strategies
- Category: Value Propositions
- Category: Branding
- Category: Customer Insights
- Category: Customer Analysis
- Category: Marketing Management
