Strategies for Converting and Retaining Customers Online
Completed by Lauren Coughlin
December 29, 2023
10 hours (approximately)
Lauren Coughlin's account is verified. Coursera certifies their successful completion of Strategies for Converting and Retaining Customers Online
What you will learn
Explore how to leverage keywords and search engine marketing in your ad campaigns
Analyze a landing page and identify successful and unsuccessful elements
Identify tactics of customer conversion and retention to add to your digital marketing plan
Skills you will gain
- Category: Conversion Funnel Analysis
- Category: Target Market
- Category: Digital Advertising
- Category: Customer Retention
- Category: Keyword Research
- Category: Target Audience
- Category: Digital Marketing Campaigns
- Category: Customer Acquisition Management
- Category: Customer Engagement
- Category: Pay Per Click Advertising
- Category: Online Advertising
- Category: Marketing
