Data Analytics Methods for Marketing
Completed by Ross Patrick Kilian
June 2, 2025
12 hours (approximately)
Ross Patrick Kilian 's account is verified. Coursera certifies their successful completion of Data Analytics Methods for Marketing
What you will learn
How to plan and forecast your marketing efforts across different channels
How to use marketing mix modeling and attribution to optimize your efforts
How to evaluate and optimize your sales funnel
Skills you will gain
- Category: Conversion Funnel Analysis
- Category: Marketing Analytics
- Category: Data-Driven Marketing
- Category: Customer Analysis
- Category: Target Audience
- Category: Marketing Effectiveness
- Category: Marketing
- Category: Descriptive Analytics
- Category: Marketing Strategies
- Category: Regression Analysis
- Category: Advertising Campaigns
- Category: Customer Insights
