Developing a Winning Marketing Strategy
Completed by Derek Wu
September 9, 2024
16 hours (approximately)
Derek Wu's account is verified. Coursera certifies their successful completion of Developing a Winning Marketing Strategy
What you will learn
Define marketing and understand its underlying rationale.
Describe how marketing creates value.
Describe product strategy.
Describe the nature of branding and evaluate brand extensions.
Skills you will gain
- Category: Marketing Planning
- Category: Market Research
- Category: Customer Insights
- Category: Target Market
- Category: Marketing Strategies
- Category: Strategic Marketing
- Category: Market Analysis
- Category: Brand Management
- Category: Target Audience
- Category: Marketing
- Category: Value Propositions
- Category: Consumer Behaviour
