Introduction to Public Relations
Completed by ANTOINNE JAMES PUBLICO
March 18, 2026
25 hours (approximately)
ANTOINNE JAMES PUBLICO's account is verified. Coursera certifies their successful completion of Introduction to Public Relations
What you will learn
Describe public relations and it's role and importance across various organization types
Identify and evaluate essential components of public relations campaign strategy
Explain core media relations principles including how to craft a media pitch
Skills you will gain
- Category: Media Relations
- Category: Public Relations
- Category: Performance Metric
- Category: Marketing and Public Relations
- Category: Content Creation
- Category: Program Evaluation
- Category: Generative AI
- Category: AI literacy
- Category: Strategic Communication
- Category: Media and Communications
- Category: Campaign Planning
- Category: Communication Planning
