Working with the Media
Completed by Hao Chen
May 27, 2024
7 hours (approximately)
Hao Chen's account is verified. Coursera certifies their successful completion of Working with the Media
What you will learn
Explain how organizational mission and core values inform public relations across traditional and digital media environments.
Understand the role of public relations in branding and storytelling, including its relationship to advertising and marketing.
Understand how organizations prepare for, respond to, and recover from reputational threats.
Demonstrate foundational media relations competencies, including writing press releases, pitches, and using Associated Press style.
Skills you will gain
- Category: Journalism
- Category: Strategic Communication
- Category: Writing
- Category: Press Releases
- Category: Corporate Communications
- Category: Media and Communications
- Category: Media Relations
- Category: Storytelling
- Category: Marketing and Public Relations
- Category: Public Relations
- Category: Crisis Management
- Category: Branding
