Introduction to Public Relations
Completed by Mika Liuha
February 9, 2026
25 hours (approximately)
Mika Liuha's account is verified. Coursera certifies their successful completion of Introduction to Public Relations
What you will learn
Describe public relations and it's role and importance across various organization types
Identify and evaluate essential components of public relations campaign strategy
Explain core media relations principles including how to craft a media pitch
Skills you will gain
- Category: Media Strategy
- Category: AI Personalization
- Category: Communication Planning
- Category: Content Performance Analysis
- Category: Media Relations
- Category: Campaign Planning
- Category: Strategic Communication
- Category: Media Planning
- Category: Public Relations
- Category: Generative AI
- Category: AI literacy
- Category: Target Audience
