Foundations of Digital Marketing and E-commerce
Completed by VIENNA CHONG KE EN
April 23, 2026
12 hours (approximately)
VIENNA CHONG KE EN's account is verified. Coursera certifies their successful completion of Foundations of Digital Marketing and E-commerce
What you will learn
Define the fields of digital marketing and e-commerce
Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist
Explain the concept of a marketing funnel
Understand the elements and goals of a digital marketing and e-commerce strategy
Skills you will gain
- Category: Marketing
- Category: Web Analytics and SEO
- Category: Marketing Planning
- Category: Data-Driven Decision-Making
- Category: Performance Measurement
- Category: Digital Marketing
- Category: Performance marketing
- Category: Customer Engagement
- Category: Marketing Analytics
- Category: Search Engine Marketing
- Category: Digital Media Strategy
- Category: Search Engine Optimization
