Attract and Engage Customers with Digital Marketing
Completed by Lance Frierson
June 30, 2025
14 hours (approximately)
Lance Frierson's account is verified. Coursera certifies their successful completion of Attract and Engage Customers with Digital Marketing
What you will learn
Recognize strategies to build brand awareness among potential customers
Explain the purpose of SEO (search engine optimization) and essential SEO terms
Optimize website content for SEO
Understand search engine marketing (SEM) and how it benefits businesses
Skills you will gain
- Category: Marketing Strategy and Techniques
- Category: Digital Advertising
- Category: Keyword Research
- Category: Marketing Strategies
- Category: Search Engine Optimization
- Category: Google Ads
- Category: Customer Analysis
- Category: Customer Engagement
- Category: Digital Marketing
- Category: Advertising Campaigns
- Category: Content Optimization
- Category: Target Audience
