From Likes to Leads: Interact with Customers Online
Completed by Gordon Lam
January 19, 2026
20 hours (approximately)
Gordon Lam's account is verified. Coursera certifies their successful completion of From Likes to Leads: Interact with Customers Online
What you will learn
Define social media marketing and describe its purpose
Identify core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, advertising
Define the goals of a social media campaign
Write, design, and repurpose engaging content for social media
Skills you will gain
- Category: Social Media Marketing
- Category: Paid media
- Category: Content Scheduling
- Category: Driving engagement
- Category: Content Creation
- Category: Content Performance Analysis
- Category: Brand Awareness
- Category: Digital Advertising
- Category: Social Media Content
- Category: Customer Engagement
- Category: Advertising Campaigns
- Category: Digital Media Strategy
