Developing a Winning Marketing Strategy
Completed by Michael Paisley
September 29, 2024
16 hours (approximately)
Michael Paisley's account is verified. Coursera certifies their successful completion of Developing a Winning Marketing Strategy
What you will learn
Define marketing and understand its underlying rationale.
Describe how marketing creates value.
Describe product strategy.
Describe the nature of branding and evaluate brand extensions.
Skills you will gain
- Category: Market Research
- Category: Target Market
- Category: Marketing Strategies
- Category: Strategic Marketing
- Category: Branding
- Category: Customer Insights
- Category: Product Marketing
- Category: Marketing Strategy and Techniques
- Category: Customer Analysis
- Category: Marketing Management
- Category: Marketing
- Category: Value Propositions
