The Business of Product Management II
Completed by Catarina Tavares
May 28, 2025
13 hours (approximately)
Catarina Tavares's account is verified. Coursera certifies their successful completion of The Business of Product Management II
What you will learn
Invent and Simplify. PMs require innovation. Explain how startups unseat powerful incumbents and how those incumbents stay relevant.
Learn and Be Curious. Learn about KPIs, Google-style OKRs, and Facebook-style North Stars. Master the statistical underpinnings of A/B/n testing.
Deliver Results. Increase customer retention, loyalty, and advocacy; monetize across the customer journey; show success with financial statements.
Skills you will gain
- Category: Financial Acumen
- Category: Product Roadmaps
- Category: Commercialization
- Category: Customer experience improvement
- Category: Revenue Management
- Category: Product Planning
- Category: Financial Statements
- Category: Customer Engagement
- Category: Financial Analysis
- Category: Product Management
- Category: Customer Retention
- Category: Initiative and Leadership
