Digital Marketing: Customer Engagement Strategy
Completed by Amy Chismar
October 25, 2024
12 hours (approximately)
Amy Chismar's account is verified. Coursera certifies their successful completion of Digital Marketing: Customer Engagement Strategy
What you will learn
Understand how digital technologies, data, and consumer behavior jointly shape modern marketing strategy
Learn to design content that is discoverable, shareable, and optimized for both humans and algorithms
Analyze the role of influencers, communities, and creators in building brand authenticity and trust
Examine how artificial intelligence transforms customer experience, personalization, and service delivery
Skills you will gain
- Category: Generative AI
- Category: Digital Brand Strategy
- Category: Marketing Communications
- Category: Data Collection
- Category: Marketing Strategies
- Category: Driving engagement
- Category: Social Media Marketing
- Category: Content Marketing
- Category: Marketing Strategy and Techniques
- Category: Digital Media Strategy
- Category: Consumer Behaviour
- Category: MarTech
