Developing a Winning Marketing Strategy
Completed by Brian Phelps
November 20, 2023
16 hours (approximately)
Brian Phelps's account is verified. Coursera certifies their successful completion of Developing a Winning Marketing Strategy
What you will learn
Define marketing and understand its underlying rationale.
Describe how marketing creates value.
Describe product strategy.
Describe the nature of branding and evaluate brand extensions.
Skills you will gain
- Category: Marketing Planning
- Category: Target Market
- Category: Marketing Strategies
- Category: Strategic Marketing
- Category: Marketing
- Category: Value Propositions
- Category: Consumer Behaviour
- Category: Customer Analysis
- Category: Marketing Management
- Category: Marketing Strategy and Techniques
- Category: Product Planning
- Category: Branding
