Foundations of Digital Marketing and E-commerce
Completed by Adi Candra Akbarian Jaya
January 22, 2026
12 hours (approximately)
Adi Candra Akbarian Jaya's account is verified. Coursera certifies their successful completion of Foundations of Digital Marketing and E-commerce
What you will learn
Define the fields of digital marketing and e-commerce
Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist
Explain the concept of a marketing funnel
Understand the elements and goals of a digital marketing and e-commerce strategy
Skills you will gain
- Category: Data-Driven Decision-Making
- Category: Performance Measurement
- Category: Digital Marketing
- Category: Marketing Analytics
- Category: Email Marketing
- Category: Marketing Planning
- Category: Web Analytics and SEO
- Category: Branding
- Category: Conversion Funnel Analysis
- Category: Search Engine Marketing
- Category: Performance Metric
- Category: Performance marketing
