Marketing Management Essentials:The Marketing Plan Structure
Completed by BEATRIZ MEDINA
June 22, 2026
hours (approximately)
BEATRIZ MEDINA's account is verified. Coursera certifies their successful completion of Marketing Management Essentials:The Marketing Plan Structure
What you will learn
Understand the marketing management process
Develop a structured marketing plan
Execute and track marketing initiatives
Skills you will gain
- Category: Marketing Effectiveness
- Category: Customer Engagement
- Category: Marketing Operations
- Category: Business Planning
- Category: Goal Setting
- Category: Market Research
- Category: Marketing Strategy and Techniques
- Category: Performance Metric
- Category: Branding
- Category: Customer Retention
- Category: Key Performance Indicators (KPIs)
- Category: Market Analysis
