Developing a Winning Marketing Strategy
Completed by Kheng Kua
September 3, 2025
16 hours (approximately)
Kheng Kua's account is verified. Coursera certifies their successful completion of Developing a Winning Marketing Strategy
What you will learn
Define marketing and understand its underlying rationale.
Describe how marketing creates value.
Describe product strategy.
Describe the nature of branding and evaluate brand extensions.
Skills you will gain
- Category: Product Planning
- Category: Target Market
- Category: Customer Insights
- Category: Branding
- Category: Product Marketing
- Category: Marketing Management
- Category: Marketing Strategy and Techniques
- Category: Consumer Behaviour
- Category: Customer Analysis
- Category: Marketing Strategies
- Category: Value Propositions
- Category: Strategic Marketing
