Measure and Optimize Social Media Marketing Campaigns
Completed by Shawnie Caslin-Martucci
September 30, 2025
12 hours (approximately)
Shawnie Caslin-Martucci's account is verified. Coursera certifies their successful completion of Measure and Optimize Social Media Marketing Campaigns
What you will learn
Apply different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
Implement an A/B test to optimize your campaign
Analyze dashboards and evaluate the ROI from your social media marketing efforts
Skills you will gain
- Category: Digital Marketing
- Category: Data Analysis
- Category: Business Metrics
- Category: Marketing Effectiveness
- Category: Social Media Campaigns
- Category: Data-Driven Marketing
- Category: Return On Investment
- Category: Performance Reporting
- Category: Advertising Campaigns
- Category: Key Performance Indicators (KPIs)
- Category: Digital Advertising
- Category: Campaign Management
