Foundations of Digital Marketing and E-commerce
Completed by Yuli Caterin Hernandez Nuñez
May 13, 2026
12 hours (approximately)
Yuli Caterin Hernandez Nuñez's account is verified. Coursera certifies their successful completion of Foundations of Digital Marketing and E-commerce
What you will learn
Define the fields of digital marketing and e-commerce
Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist
Explain the concept of a marketing funnel
Understand the elements and goals of a digital marketing and e-commerce strategy
Skills you will gain
- Category: Branding
- Category: Performance marketing
- Category: Customer Engagement
- Category: Email Marketing
- Category: Performance Metric
- Category: Conversion Funnel Analysis
- Category: Digital Media Strategy
- Category: Search Engine Optimization
- Category: Brand Awareness
- Category: Search Engine Marketing
- Category: Marketing
- Category: Web Analytics and SEO
