Introduction to Digital Advertising
Completed by Josh Murchie
May 23, 2024
6 hours (approximately)
Josh Murchie's account is verified. Coursera certifies their successful completion of Introduction to Digital Advertising
What you will learn
Identify key digital advertising types in digital advertising
Understand key terms and metrics in digital advertising
Comprehend the advertising lumascape, including: advertising agencies, DSPs, DMPs, and SSPs.Â
Be critical of pros and cons of various digital platforms, and how to be critical of claims made by demand side platforms
Skills you will gain
- Category: Target Audience
- Category: Spreadsheet Software
- Category: Excel Formulas
- Category: Performance marketing
- Category: Digital Media Strategy
- Category: Digital Advertising
- Category: Pivot Tables And Charts
- Category: Conversion Funnel Analysis
- Category: Pay Per Click Advertising
- Category: Microsoft Excel
- Category: Advertising Campaigns
- Category: Media Buying
