Positioning: What you need for a successful Marketing Strategy
Completed by Rafael Marques
December 11, 2025
11 hours (approximately)
Rafael Marques's account is verified. Coursera certifies their successful completion of Positioning: What you need for a successful Marketing Strategy
What you will learn
Analyze market environments and customer segments to identify attractive target markets and support strategic marketing decisions.
Develop differentiation and value proposition strategies that create meaningful customer value and competitive advantage.
Apply positioning frameworks and tools to define, communicate, and evaluate a brand's desired position in the marketplace.
Skills you will gain
- Category: Competitive Analysis
- Category: Market Dynamics
- Category: Market Research
- Category: Target Audience
- Category: Consumer Behaviour
- Category: Value Propositions
- Category: Strategic Marketing
- Category: Product Marketing
- Category: Market Intelligence
- Category: Marketing Strategy and Techniques
- Category: Marketing
- Category: Product Strategy
