Positioning: What you need for a successful Marketing Strategy
Completed by Maya Reslan
February 11, 2021
11 hours (approximately)
Maya Reslan's account is verified. Coursera certifies their successful completion of Positioning: What you need for a successful Marketing Strategy
What you will learn
Analyze market environments and customer segments to identify attractive target markets and support strategic marketing decisions.
Develop differentiation and value proposition strategies that create meaningful customer value and competitive advantage.
Apply positioning frameworks and tools to define, communicate, and evaluate a brand's desired position in the marketplace.
Skills you will gain
- Category: Customer Insights
- Category: Competitive Analysis
- Category: Market Research
- Category: Market Analysis
- Category: Target Audience
- Category: Value Propositions
- Category: Consumer Behaviour
- Category: Marketing
- Category: Market Intelligence
- Category: Marketing Strategy and Techniques
- Category: Strategic Marketing
- Category: Product Marketing
